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Robby’s New Ride

Robby Gordon has been involved in driving,
designing, and building race cars and trucks for

His racing experiences have included
just about everything from off-road to Indy
car, NASCAR to Dakar, and lately with their huge rise in
popularity, UTVs. It should come as no surprise to anyone
that he is now launching a new UTV under his own
brand, SPEED UTV. However, this is not Gordon’s first UTV
project. That actually started almost 20 years ago.
“Around 2003 I took John Menard, who was on the
board of directors at Polaris, out for a ride in a Yamaha
Rhino.” said Gordon. “While we were talking, he asked me
if I thought I could design a UTV. I immediately answered,
‘in my sleep.’ I had built my first Trophy Truck back in
1989 and built the Riviera Trophy Truck in ‘92.” Gordon
also commented that he recently built a new SCORE
Trophy Truck that he will debut at the first event of the
2020 SCORE-International race season.

“That first UTV design that John and I talked about became
the Polaris RZR, which originally stood for
‘Robby-Z-Ride,’ not Razor,” he said.

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Robby Gordon Launches Speed UTV

For years Robby Gordon has influenced the UTV market, working with various brands to create compelling and industry-leading vehicles. From the development of the industry’s first 4 seaters with the Polaris RZR to the 2018/19 UTV of the year with the Arctic Cat Wildcat XX, Gordon has left his mark on the growing market segment.

“SPEED UTV will offer the highest performing vehicles with the greatest customer satisfaction, creating the best value in the UTV industry,” said Gordon.

The SPEED UTV brand will be led by Gordon and his team of engineers and technicians out of Charlotte, N.C., leveraging decades of race-car building and racing experience.

Armed with a keen sense of the market, SPEED UTV is positioned to design and manufacture vehicles that off-road enthusiasts are demanding.

Starting with a turbo four-seater, Gordon initially has plans for three unique vehicles. The second in the lineup will be a turbo two-seater. The unannounced third option will be detailed at a later date.

In the meantime, both the two and four-seaters are available for pre-order at With a limited initial production run, consumers are urged to get their orders in early.

Gordon debuted two four-seater prototypes at the 2019 Sand Sports Super Show in Costa Mesa, CA.

“The reaction has been amazing and really validates the direction we are headed. On the first day of Sand Sports we have already exceeded our expectations and as the weekend goes on, we expect that to continue. My drive and enthusiasm to share my passion are currently at an all-time high.”

Gordon anticipates the first cars pre-ordered will ship early in 2021.