For years Robby Gordon has influenced the UTV market, working with various brands to create compelling and industry-leading vehicles. From the development of the industry’s first 4 seaters with the Polaris RZR to the 2018/19 UTV of the year with the Arctic Cat Wildcat XX, Gordon has left his mark on the growing market segment.

“SPEED UTV will offer the highest performing vehicles with the greatest customer satisfaction, creating the best value in the UTV industry,” said Gordon.

The SPEED UTV brand will be led by Gordon and his team of engineers and technicians out of Charlotte, N.C., leveraging decades of race-car building and racing experience.

Armed with a keen sense of the market, SPEED UTV is positioned to design and manufacture vehicles that off-road enthusiasts are demanding.

Starting with a turbo four-seater, Gordon initially has plans for three unique vehicles. The second in the lineup will be a turbo two-seater. The unannounced third option will be detailed at a later date.

In the meantime, both the two and four-seaters are available for pre-order at With a limited initial production run, consumers are urged to get their orders in early.

Gordon debuted two four-seater prototypes at the 2019 Sand Sports Super Show in Costa Mesa, CA.

“The reaction has been amazing and really validates the direction we are headed. On the first day of Sand Sports we have already exceeded our expectations and as the weekend goes on, we expect that to continue. My drive and enthusiasm to share my passion are currently at an all-time high.”

Gordon anticipates the first cars pre-ordered will ship early in 2021.

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